STYLE PASSPORT
CLIENT: RUNDLE PLACE / AGENCY: THE KINGDOM / CREATIVE DIRECTOR: TROY O’BRIEN
As part of Rundle Place’s ‘Fashion’s Back’ campaign for spring/summer 2014, we designed a Style Passport, to be distributed both in centre and out. Fashion trends were collated and presented in the form of a guide, using retailer photography to promote various brands and drive traffic to the centre. The passport also featured exclusive offers, encouraging potential customers to shop and keep the passport on hand.
