SPEND-LESS VALUES CAMPAIGN
CLIENT: SPEND-LESS SHOES / AGENCY: THE KINGDOM / CREATIVE DIRECTOR: TROY O’BRIEN
Company values are the most important part of any business. Spend-less Shoes wanted to release their brand new values to their employees in the form of an internal campaign, encouraging them to adopt those values in their working lives. The largest element of this campaign was a 22 page booklet, featuring every value and its description. The booklet included photos of staff, ensuring it was relatable and that other employees could see just how important a part they play in the Spend-less machine.
